Hi, I'm Laura.
With 20+ years experience in delivering outcome-based sales enablement and expert learning architecture, I partner with organizations across multiple industries to convert intricate data into practical expertise for lasting organizational success.
I am a Sales Enablement and Learning & Development leader with an MBA and 20+ years of experience building revenue-impacting readiness programs across SaaS, DaaS, professional services, financial services, and health services.
I have led and supported the implementation and change management of sales-optimization tools for leaders and client-facing teams.
Why You Want Me On Your Team
I am dedicated to transforming complex business challenges into high-impact learning experiences. My focus is on driving measurable results through strategic instructional design and sales enablement projects that empower teams to excel.
My professional journey has been defined by a commitment to excellence in e-learning and micro-learning. I specialize in needs assessment and consulting services that promote a culture of continuous
learning and growth.
Onboarding | Content | Technology | Skills | Methodology
Driving Results through Enablement
This portfolio exists to demonstrate how sales enablement operates as a strategic function, not a support function – one that connects go-to-market strategy, role-based capability building, and measurable business impact into a single operating system.
It is built to show, concretely, how enablement:
•Translates GTM strategy into learning behavior change
•Builds capability by role rather than a one-size-fits-all training
•Proves its value through readiness and impact metrics tied to revenue outcomes
Strategic Roadmaps
My enablement approach begins with identifying enablement priorities that are derived from company strategy, not requested in isolation.
It's about having the right conversations to identify where the gaps exist, why they exist, and putting the right course ahead to maximize impact.
Role-Based Learning Architecture
Learning experiences differ by role, tenure, and skill gap.
Therefore, there cannot be a single curriculum for everyone but rather thoughtful and strategic pathing based on the role’s moment of need.
Impact & Readiness Metrics
Sales enablement exists to move the business, not to just provide proof that a training was delivered.
Real results help the organization achieves is business outcomes, from the individual up through the entire company.
Just Need Some Instructional Design?
INNOVATION • DESIGN • STRATEGY
ENABLEMENT TOOLS EXPERIENCE
From implementation to administration, below are the different enablement tools I have worked with:
